Cloud of Regret
Format: Packaging, vinyl decal, poster
Year: 2023
Cloud of
Regret is an anti-vaping campaign concept designed to be both informative and
educational, focusing on the often-overlooked risks associated with vaping and
its environmental impact. The campaign’s development was informed by insights
gained through a Design Research Kit (DRK), where participants were asked
targeted questions regarding vaping risks and user habits. Key initiatives from
this campaign include implementing plain packaging for vape products to reduce
their appeal to younger audiences, creating a series of posters that expose the
hidden dangers of vaping, and introducing specialised recycling bins for the
collection and disassembly of vape devices, promoting sustainable disposal
practices.