Melbourne Cinémathèque 2024
Format: Poster, screen graphic, program calendar
Year: 2023
Shortlisted for the Melbourne Cinémathèque 2024 screenings
The proposed
identity for the Melbourne Cinémathèque 2024 is inspired by the global film industry
and distribution. The circular graphic elements evoke the image of the globe,
subtly nodding to the iconic MPA logo, while the flowing ribbon encircling the
twin globes symbolizes the worldwide dissemination of cinema. Typography
conveys the dual nature of the Cinémathèque's programming. The serif typeface
used for the Melbourne Cinémathèque's title serves as an homage to the classic,
bygone era of film, encapsulating the rich history and tradition of cinema. In
contrast, the incorporation of sans-serif fonts represents the dynamic, modern
era of film, bridging the old and the new. The program calendar features films
from various eras and countries, with the ribbon motif guiding the viewer
through each film’s time and place, enhancing the experience of exploring
cinema's diverse history and global influence.