Bush Heritage Australia
Format: Brand guidelines
Dimensions: 297 x 210mm
Year: 2023
The proposed
brand guidelines for Bush Heritage Australia are aimed at creating a more contemporary
visual identity aimed at attracting a younger audience. Bush
Heritage Australia stands as a pioneering not-for-profit conservation
organisation, dedicated to the safeguarding of the diverse ecosystems and
precious wildlife that inhabit the ecologically rich country. The proposed logo
mark, colour scheme, and graphic devices such as patterns used in brand
collateral reflects the organisation’s unwavering commitment to employing
traditional knowledge and seeking council from local Indigenous communities in
their conservation operations. The new logo as one example incorporates the
Indigenous symbol for people and the map of Australia to reflect this
collaboration of local communities around the country.