Patrick Walby



Graphic designer based in Naarm/Melbourne Australia

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Specialising in packaging, print media and identity design, creating functional, sustainable solutions blending creativity, strategy, and technical skill across branding and graphic design.


Truth-In Focus: A Sub-Lation Retrospective

Format: Poster/invitation, wayfinding
Year: 2023
Truth-In Focus: A Sub-Lation Retrospective is a conceptual exhibition envisioned for the State Library of Victoria, honouring the influential works of Australian analogue photographer Jamie Wdziekonski, widely recognized by his artistic pseudonym, Sub-Lation. Renowned for his profound contributions to the documentation of music and protest culture, Wdziekonski's photography captures raw, unfiltered moments that convey a deep sense of authenticity. This is reflected through the graphical style and typography achieved using analogue mediums. The exhibition centres on the theme of "truth," exploring how his candid, spontaneous style encapsulates genuine emotion and reality through the lens. The retrospective's title, "Truth-In Focus," perfectly encapsulates the essence of Wdziekonski's body of work, offering a reflective exploration of truth as seen through his camera.